On May 2nd, it was announced that Tesla’s main models in China would see a price increase of 2000 yuan. The Tesla Model 3 increased to 231,900 yuan, while the high-performance version increased to 331,900 yuan. The Tesla Model Y rear-wheel-drive version increased to 263,900 yuan, the long-endurance version increased to 313,900 yuan, and the high-performance version increased to 363,900 yuan.
However, it is strange that Tesla China has not explained the reason for this price increase. According to statistics, since the domestic production of the Tesla Model 3 and Model Y, Tesla has adjusted the prices of these models nearly 20 times, mainly due to changes in subsidy policies, improvements in localization rates, and fluctuations in material prices.
Aside from China, Tesla has also increased its prices in markets such as the United States, Japan, and Canada. Prices in the United States have gone up by $250, while those in Canada have increased by $300 CAD and Japan by ¥37,000.
@Berlinergy stated that Tesla is automatically adjusting global car prices based on a complex model, which is reviewed by management on a weekly basis. It is reported that decision-making factors include production capacity, macroeconomics, and more.
Previously, in the Tesla Q1 earnings call, Musk revealed that Tesla updates in real time how many cars were ordered and produced the previous day. Unlike other brands with dealership models, Tesla doesn’t need to wait a long time to receive data, so they can make real-time adjustments.
“So we’re thinking about how we can achieve price clearing for our car production? Then we adjust the price and see what happens, and then make further adjustments. So we’re constantly adjusting. We think about this almost every day, seven days a week. Even on weekends, I’m looking at that email, and so are other members of the team. We try to make the least foolish decisions possible. Overall, I think our decisions are still good. Sometimes they go down, but on average, I think they’re better than other industries.”
