BYD enters the Philippines market, partnering with local company Ayala

On August 14th, it was reported by Nikkei News and several local media outlets in the Philippines on August 12th that Ayala, a Philippine company, has officially reached a cooperation agreement with BYD. On August 11th, both parties announced that AC Motors, a subsidiary of Ayala’s automotive department, will be responsible for the sales and maintenance of multiple BYD electric vehicle models in the Philippines through its sales network.

BYD

According to reports, AC Motors will introduce three BYD models – the Han EV, Tang EV, and Dolphin – and will also introduce the ATTO 3 by the end of this year. Ayala has also recently constructed charging stations throughout the Philippines, aligning with their strategy to promote electrification and the introduction of BYD models.

BYD

BYD

Jaime Alfonso Zobel, the head of AC Motors, said that the collaboration with a world-leading electric car brand is “the cornerstone of our efforts to accelerate the future of transportation in the Philippines” as one of the largest multi-brand automotive groups in the country.

Prior to this, the Philippine automotive market was still dominated by Japanese brands, with Toyota accounting for about 50% of the country’s new car sales and Mitsubishi accounting for less than 20%. At the same time, the popularity of electric vehicles in the Philippines is still lagging behind other Southeast Asian countries and regions.

▲ Image source: BYD Philippines official website, as above.

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